Torres Novas was founded in 1845, in the town of Torres Novas, by a group of merchants from Lisbon, wishing to become independent of imports.
In its first years, the company focused mainly on spinning linen, jute, and cotton, as well as the production of cotton canvas, predominantly for the national market. At the end of the 19th century, it was already one of the largest manufacturing companies in Portugal.
As one of the first terry cloth production lines in Portugal, Torres Novas quickly became a reference in the manufacture of bath towels. The Torres Novas brand established itself as the most well-known Portuguese bath towel brand, recognized for its high-quality manufacturing process, the use of the best raw materials, and the Almonda, Luxus and Elegance designs, as well as several creative designs and other articles. At this point, it also became available at traditional high-end Portuguese home product retailers.
In 2020, a new generation relaunched the “Torres Novas” brand with the support of a historic shareholder and former director. The goal remains the same as always: to offer high-quality products that span generations.